I design thoughtful digital products, because figuring out the interface shouldn’t be the hardest part of your day.
I shape user journeys through deliberate UX decisions and use AI-assisted workflows to explore, prototype, and refine the UI.
About me
Clear thinking first. Careful craft all the way through.
I’m Anterdeep Singh, a product designer focused on mobile apps and SaaS products. My expertise spans UX strategy, information architecture, interaction design, UI design and prototyping.
I combine user research with product thinking to uncover friction, challenge assumptions and shape practical solutions. I pay particular attention to unclear choices, unnecessary steps and the edge cases that can break an otherwise good experience.
I work with product and engineering to create accessible, consistent experiences that balance user needs, business goals and technical constraints.
The goal is simple: help people spend less time figuring out the interface and more time doing what they came for.
How I approach UX
I start by asking where people hesitate, what they misunderstand and what makes a task unnecessarily difficult. I combine user research with product thinking to define the problem and weigh trade-offs across user needs, business goals and technical constraints. Through information architecture, interaction design and prototyping, I explore clearer paths with accessibility and edge cases considered from the start.
Where AI fits in my workflow
I use AI to shorten the distance between an idea and something I can evaluate. It supports research synthesis, ideation and rapid prototyping, helping me explore alternatives and identify potential gaps in user flows. I check its outputs against source material, user needs and technical constraints. AI suggestions remain hypotheses until validated; I take responsibility for the final design decisions.
- 1
Discover
Understand users, the business context and technical constraints through research and collaboration.
- 2
Define
Turn findings into a clear problem, focused priorities and meaningful success criteria.
- 3
Explore
Map journeys, sketch alternatives and assess trade-offs with product and engineering.
- 4
Design & Validate
Develop accessible interfaces and prototypes. Test assumptions with users and refine the experience.
- 5
Deliver & Improve
Support implementation, review quality and use real-world feedback and results to guide improvements.
The process adapts to the project, with collaboration, research and iteration throughout.